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GIVE TODAY’S WORLD
TRAVELER EXACTLY WHAT THEY WANT.

Presenting the evolution of a new class of seating pleasure.

What’s important to today’s frequent flyer is of critical importance to all of us in the industry. While it’s one thing to listen, it’s quite another to respond and, changing demands for greater comfort and elevated levels of service – for the right price – have resulted in the evolution of a new class of seating pleasure now available on a growing selection of international routes.

Welcome Premium Economy.

Air Canada’s International flights once offered 2 levels of seating class: International Business and Economy Class. Yet a new breed of traveller who, whether travelling long hours for work or simply looking to break the routine of long-distance travel, realized the value of arriving fresh, well-rested and ready-togo. The solution to this very real need is Premium Economy – offering international passengers a new lease on overall comfort and service at a moderate price.
What this means to our industry – to our travel partners – is a fresh opportunity to grow our business, offering customers an added level of choice to further satisfy their needs at an intermediate price. Premium
Economy becomes a timely solution for everyone as it underlines our ability to deliver on each passenger’s appetite for the choice they demand.
Win – win.

IF BIGGER WASN’T BETTER,

WE COULDN’T CALL IT PREMIUM.

Premium Economy speaks to our long-distance frequent-flyer on multiple levels. To begin with, Premium Economy has its own dedicated cabin while a commitment to greater comfort is realized through offering a larger distance-between-seats pitch (96.5cm), added recline capacity (17.8 cm), a fully adjustable headrest – plus reading lights and ambient mood lighting to better control your environment plus in-seat power to charge up their electronics.
Premium Economy pampering continues with its increased baggage allowance; priority boarding, check-in and baggage handling; premium cuisine, including complimentary wines and spirits; a hot towel with every meal service* plus complimentary copies of preferred newspapers and enRoute. An amenity kit (basic toiletries) rounds out the offer together with a comfortable pillow and blanket to enjoy some precious downtime. In addition, a single-pin audio jack allows for accessing your own collection while the option of accessing hundreds of hours of top-rated, on-demand entertainment on an enlarged, personal screen awaits your command.

*International flights

ECONOMY GOES PREMIUM.
WITHOUT THE PREMIUM PRICE.

Premium Economy provides each of us with a bona fide competitive edge in our business for the simple reason that our international travellers now have a choice – a choice that delivers on enhancing their travelling experience on their terms. For a fractional cost, the busy traveller – whether flying on business or for pleasure – can upgrade to a heightened level of service and comfort that allows for arriving at their destinations feeling invigorated, rejuvenated and energized – ready to tackle their busy day.

**Complimentary access to the Maple Leaf Lounge is provided to customers travelling in Premium rouge on flights within Canada, to the US and SUN destinations. Lounge access for Premium rouge customers travelling to all other destinations as well as Premium Economy customers who do not have complimentary access can access the Maple Leaf Lounge for a nominal fee.

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MEETINGS AND CONVENTIONS

With Air Canada’s Meetings and Conventions program, your clients benefit when they travel on Air Canada’s extensive network. A minimum of ten passengers travelling to the same destination, originating from or returning to different cities is required. Your clients can travel up to seven days prior to and after the event.

Visit www.aircanada.com/conventions for more information.

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Conventions Regina has a fresh new look to promote our city’s royal assets.

REGINA (Re-j-I-nah) The Latin word for Queen. A Canadian city named in honour of Queen Victoria. A community that treats its visitors like royalty.

In 2007, three local business leaders with a vested interest in convention business formed a marketing team called Conventions Regina (CR). They put their plans in place and invited the Regina Hotel Association (RHA) to become a partner. We accepted. Today, CR’s 17 members privately fund and dedicate in-kind resources to champion the Queen City as the best city in Canada to host national conventions, meetings and tradeshows.

The teams’ diversity, collaboration and passion for our community is the foundation of its creative and trend-setting marketing campaigns. So, how did we come up with The New Royal campaign? Creating a new promotional campaign from scratch is difficult and takes years to develop, refine and brand.

“We stepped back and took an extensive look at what was already happening in our community,” states Claire Belanger-Parker, a founding member of CR and President of CNT Management Group.

“We found a re-occurring “royal” theme throughout our community,” said Mark Kowalyk, Managing Partner of ProAV, “we embraced it and built our campaign from there.” Organizations that inspired The New Royal included majestic events such as the University of Regina Alumni CROWNING Achievement Awards and the QUEEN CITY Marathon; our regal attractions including The ROYAL Canadian Mounted Police Heritage Centre, the ROYAL Saskatchewan Museum, Government House, and the Legislative Building; enchanting pieces from our local designers including Hillberg & Berk brooch for Her Majesty Queen Elizabeth II, fascinators by C’est Denine Designs and the list goes on and on.

The inspiration further came from the perception visitors have of our local residents, “it’s the simplest things like saying hello or greeting a stranger as you pass on the sidewalk that creates a personal, welcoming atmosphere for delegates, something you don’t find in other cities”, explains Chelsea Galloway, Manager of Convention Business Development for the RHA. “When a convention is in town, our community comes together to roll out the red carpet and personally welcome our visitors”.

The New Royal campaign was recently unveiled in Ottawa at the Canadian Society of Association Executives ‘Tête-á-Tête’ tradeshow and received positive attention from the meeting industry for its fresh and unique take on destination marketing. The CR team travels 15 weeks a year to promote Regina to meeting planners across Canada.

CR assists hundreds of local champions to bring conventions to the Queen City.

“A complimentary service we provide is assisting local organizations to bid and acquire national conventions to Regina,” states Brent Kloeble, a founding member of CR and President, Events Edge Entertainment and Speakers Bureau.

The Regina & District Chamber of Commerce, BOMA Regina and the Ukrainian Canadian Congress Saskatchewan Provincial Council are three local champions that will roll out the red carpet for their national conferences and over 1,000 delegates this fall.

Follow our team on twitter @conventionsyqr
Visit conventionsregina.com and let us help you bring a conference to Regina.

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Getting Here

As Western Canada’s transportation hub, Calgary is easy to get to and easy to get around in. Whether you’re catching a flight or hitting the road, we welcome you to Calgary.

Consistently ranked as one of the best airports in North America for overall passenger convenience, and as Canada’s third busiest airport, YYC is Alberta’s premier gateway.  The airport is currently undergoing a $2.1 Billion expansion, set to be completed in 2016. It includes the construction of a new International Terminal, which will double the airport’s size, adding 22 aircraft gates and two hotels (a Delta and a Westin). No more than one stop from every major city in the world, Calgary’s airport serves over 13 million passengers annually and sees over 1,800 flights weekly from Canadian, U.S. and major international locations.

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The Calgary Connection

We’re in the business of welcoming the world to Calgary. It’s more than a matter of tourism and civic pride. It’s also a powerful and effective way to showcase the city’s intellectual capital and to introduce visitors to the benefits of working, living and investing in our city.

Every major city and region around the world has its own distinct intellectual capital—a unique combination of its residents’ expertise and experience that shapes the local economy and personality.

With the knowledge economy on our doorstep, business and public sectors here and around the world are seeking specialized knowledge, information and high skill levels.

Recognizing this, we’re working to see that the people who come to Calgary for meetings and conventions leave with connections.

“Connections formed at the Calgary TELUS Convention Centre (CTCC) are immediate and often outlast the events themselves––by years,” says Marcia Lyons, general manager.

For example, she says, in 2000 the World Petroleum Congress connected an entire Canadian industry to its counterparts around the world, making it part of a global community.

Calgary’s people (the bedrock of intellectual capital) have a number of highly desirable characteristics: they’re young, well educated and driven.

“Calgary has a 100-year history of being entrepreneurial—of having a can-do spirit,” says Peter Garrett, the president of Innovate Calgary. “The words ‘can’t be done’ don’t exist in Calgary. As a result, when researchers, entrepreneurs and investors approach new market opportunities, they come at it with a spirit of success.”

That spirit is exactly what many of today’s international companies, organizations and businesses are looking for.

“People represent opportunities,” says Jim Gray, chair of the Energy Group of Brookfield Asset Management Inc. “People don’t come here and look at an oilfield. . . .They look for relationships. They look for people.”

By linking Calgarians and visitors through congresses, conventions, meetings and events, Lyons says the CTCC “will leverage economic activities that go beyond the tourism and hospitality sector”.

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Sustainable Sell

When Climate Reality Leadership Corps Canada was looking for a venue to host its two-day conference for 600 people, they had a very long sustainability list for their event.

The Canadian division of the Climate Reality Project is a non-profit educational and advocacy organization about climate change and the winning host facility is chosen for its sustainable and certifiable green cred.
The International Centre had it in spades.

Sandra Martin, director of sales for the Centre, says “even though we have won a number of sustainable awards over the years, we still had to prove that we were tracking and auditing our waste streams, our power generation and our sustainable sourcing.”

She adds, “It helps that our facility was an early adopter of green certification and has a strong sense of corporate social responsibility.”  In fact, The International Centre is one of the few venues that employs a full-time sustainability officer in Sonya Poorter.

For the conference, the Centre’s executive chef  Tawfik Shehata was tasked with creating a totally vegetarian menu. Luckily, with his affiliation as a spokesperson with Foodland Ontario, he was able to reach out to over 20 local growers and producers to fully source the produce necessary. In addition, bulk items such as yogurt, sugar and milk were served in large containers to avoid waste.

For this conference, the Centre was able to track 100 per cent of the food waste, which the client also audited. After the lunch service, one of the Centre’s coordinators weighed each individual waste stream. The Centre was able to boast a 95.4 per cent diversion rate for the event.

In an additional twist, the Centre was also asked to source electric buses to transport delegates from area hotels.  “Sourcing this action item was actually quite a feat,” says Martin, “there just weren’t any electric buses available.” In collaboration with Tourism Toronto, the Centre worked with Mississauga Transit to source biodiesel hybrid buses to transport attendees.

And to wrap it all up, The International Centre sponsored trees on behalf of the Climate Reality Project. In the future, 30 tree saplings in the GTA will grow into mature trees, courtesy of the event, casting a long shadow on green initiatives.

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UP Express and away

This fall, the UP Express and CIBC officially opened the CIBC UPSTAIRS lounge, featuring local brews from Mill Street Brewery. Located on the second floor of the UP Express Union Station, it’s easy to access from Skywalk and central to many iconic downtown attractions.

The lounge is open to the public and a great spot for impromptu meetings with clients or relaxing before taking the UP Express to the airport.

The UP Express stops at two stations, Weston and Bloor, between the airport and Union. The airport terminus is in Terminal 1, adjacent to the Link Train service for the terminals.  Fares are calculated by distance. A return fare from the airport and back is just $44.  Trains depart every 15 minutes from both the airport and Union Station.

Trains are equipped with Wi-Fi, power outlets and flight status information.

YYZ

• Canada’s busiest terminal and handles over 38.6 million passengers per year (2014)
• Pearson is a 90-minute or less flight for over 100 million Americans
• Scheduled and charter flights provide service to passengers in the Toronto region to more than 174 countries around the world
• In addition to catching a flight, you can visit the GoodLife Fitness gym, get a ten-minute manicure, shop at luxury retailers and get some last-minute banking done at Pearson
• Pearson handles over 45 per cent of Canada’s air cargo
•  The airport provides jobs to more than 40,000 people